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Promotional Culture And Convergence eBook

Markets, Methods, Media

by Helen Powell
language: english
Publisher: TAYLOR & FRANCIS, April of 2013 ‧
64,91€
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Ebook for ADE
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Promotional Culture And Convergence

Markets, Methods, Media

by Helen Powell

Property Description
ISBN: 9781136474385
Publisher: TAYLOR & FRANCIS
Release Date: April of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781136474385