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Product Placement In Hollywood Films eBook

A History

by Segrave Kerry Segrave
language: english
Publisher: McFarland & Company, Inc., Publishers, November of 2014 ‧
34,44€
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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

Product Placement In Hollywood Films

A History

by Segrave Kerry Segrave

Property Description
ISBN: 9780786481637
Publisher: McFarland & Company, Inc., Publishers
Release Date: November of 2014
Language: English
Pages: 250
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9780786481637