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Pricing Puzzle eBook

How To Understand And Create Impactful Pricing For Your Products

by Jan Y. Yang
language: english
Publisher: Springer International Publishing, August of 2020 ‧
30,46€
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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Pricing Puzzle

How To Understand And Create Impactful Pricing For Your Products

by Jan Y. Yang

Property Description
ISBN: 9783030507770
Publisher: Springer International Publishing
Release Date: August of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Business
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783030507770
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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