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Practioner'S Guide To Public Relations Research, Measurement And Evaluation eBook

by Don W. Stacks
language: english
Publisher: BUSINESS EXPERT PRESS, July of 2010 ‧
9,26€
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Ebook for ADE
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Practioner'S Guide To Public Relations Research, Measurement And Evaluation

by Don W. Stacks

Property Description
ISBN: 9781606491027
Publisher: BUSINESS EXPERT PRESS
Release Date: July of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Public relations
eBooks in English > Management > Marketing
EAN: 9781606491027
Acessibilidade: Ver características de acessibilidade indicadas pelo editor