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Power Of Communicating The Family Firm Status eBook

Name: Power Of Communicating The Family Firm Status
Price: 59.61 EUR
Author: Margarete Rosina
ISBN: 9783658196998

The Positive Effect Of Family Firms As A Brand On Consumer Buying Behavior And Consumer Happiness

by Margarete Rosina

language: english

Publisher: Springer Fachmedien Wiesbaden, September of 2017 ‧ see product details

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Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

Power Of Communicating The Family Firm Status

The Positive Effect Of Family Firms As A Brand On Consumer Buying Behavior And Consumer Happiness

by Margarete Rosina
Property	Description
ISBN:	9783658196998
Publisher:	Springer Fachmedien Wiesbaden
Release Date:	September of 2017
Language:	English
Format:	eBook
File Format and Compatibility:	PDF para ADE
Collection:	Familienunternehmen Und Kmu
Categories:	eBooks in English > Management > Marketing eBooks in English > Social Sciences and Humanities > Psychology
EAN:	9783658196998