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Positioning For Professionals eBook

How Professional Knowledge Firms Can Differentiate Their Way To Success

by Tim Williams
language: english
Publisher: WILEY, June of 2010 ‧
47,70€
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Ebook for ADE
It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

Positioning For Professionals

How Professional Knowledge Firms Can Differentiate Their Way To Success

by Tim Williams

Property Description
ISBN: 9780470877524
Publisher: WILEY
Release Date: June of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470877524
Acessibilidade: Ver características de acessibilidade indicadas pelo editor