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Political Marketing And Management In The 2017 New Zealand Election eBook

language: english
Publisher: Springer International Publishing, July of 2018 ‧
66,24€
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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

Political Marketing And Management In The 2017 New Zealand Election

Property Description
ISBN: 9783319942988
Publisher: Springer International Publishing
Release Date: July of 2018
Language: English
Format: eBook
File Format and Compatibility:
Collection: Palgrave Studies In Political Marketing And Management
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9783319942988
Acessibilidade: Ver características de acessibilidade indicadas pelo editor