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Political Campaign Communication eBook

Principles And Practices

by Robert E. Denton, Judith S. Trent e Robert V. Friedenberg
language: english
Publisher: Rowman & Littlefield Publishers, August of 2011 ‧
43,21€
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Now in its seventh edition,Political Campaign Communicationprovides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns.Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Political Campaign Communication

Principles And Practices

by Robert E. Denton, Judith S. Trent e Robert V. Friedenberg

Property Description
ISBN: 9781442206731
Publisher: Rowman & Littlefield Publishers
Release Date: August of 2011
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781442206731

JUDITH S. TRENT

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ROBERT V. FRIEDENBERG

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