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Personal Influence eBook
The Part Played By People In The Flow Of Mass Communications
language: english
Publisher:
TAYLOR & FRANCIS, July of 2017 ‧
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64,91€
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Ebook for ADE
SYNOPSIS
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781351500197 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | July of 2017 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Communication and Journalism
eBooks in English > Social Sciences and Humanities > Sociology |
| EAN: | 9781351500197 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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