Ongoing Crisis Communication eBook

Ongoing Crisis Communication: Planning, Managing, and Respondingprovides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis managementpre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. TheFifth Editionincludes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.

Visit the authors blog at https://coombscrisiscommunication.wordpress.com.