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Olympic Marketing eBook

by Alain Ferrand, Benoit Seguin e Jean-Loup Chappelet
language: english
Publisher: TAYLOR & FRANCIS, July of 2012 ‧
64,91€
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The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.

Olympic Marketing

by Alain Ferrand, Benoit Seguin e Jean-Loup Chappelet

Property Description
ISBN: 9781136476884
Publisher: TAYLOR & FRANCIS
Release Date: July of 2012
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781136476884
Acessibilidade: Ver características de acessibilidade indicadas pelo editor