Capa do artigo Mastering The New Media Landscape
10% OFF

Mastering The New Media Landscape eBook

Embrace The Micromedia Mindset

by Barbara Cave Henricks e Rusty Shelton
language: english
Publisher: Berrett-Koehler Publishers, March of 2016 ‧
23,78€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.

Mastering The New Media Landscape

Embrace The Micromedia Mindset

by Barbara Cave Henricks e Rusty Shelton

Property Description
ISBN: 9781626565821
Publisher: Berrett-Koehler Publishers
Release Date: March of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Business
EAN: 9781626565821
Acessibilidade: Ver características de acessibilidade indicadas pelo editor