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Mastering The New Media Landscape eBook

Embrace The Micromedia Mindset

by Barbara Cave Henricks e Rusty Shelton
language: english
Publisher: Berrett-Koehler Publishers, March of 2016 ‧
23,78€
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The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.

Mastering The New Media Landscape

Embrace The Micromedia Mindset

by Barbara Cave Henricks e Rusty Shelton

Property Description
ISBN: 9781626565814
Publisher: Berrett-Koehler Publishers
Release Date: March of 2016
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781626565814