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Marking Enterprise eBook
Business Success And Societal Embedding
language: english
Publisher:
Palgrave Macmillan UK, October of 2006 ‧
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49,29€
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Ebook for ADE
SYNOPSIS
Based upon their studies of extremely successful and unconventional firms, including First Direct, Club Med and Ikea, the authors argue that successful firms are those that are able to design and create new economic and societal, 'territories', not just market shares or brands, that address social values and ways of living.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230578685 |
| Publisher: | Palgrave Macmillan UK |
| Release Date: | October of 2006 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Insead Business Press |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780230578685 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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