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Marketing - The Retro Revolution eBook

by Stephen Brown
language: english
Publisher: SAGE PUBLICATIONS, June of 2001 ‧
68,90€
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Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.

Marketing - The Retro Revolution

by Stephen Brown

Property Description
ISBN: 9781446232309
Publisher: SAGE PUBLICATIONS
Release Date: June of 2001
Language: English
Pages: 272
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781446232309
Acessibilidade: Ver características de acessibilidade indicadas pelo editor