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Marketing Plans For Services eBook

A Complete Guide

by Malcolm McDonald, Pennie Frow e Adrian Payne
language: english
Publisher: WILEY, October of 2011 ‧
50,35€
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Ebook for ADE
This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being successful in introducing marketing planning.

Marketing Plans For Services

A Complete Guide

by Malcolm McDonald, Pennie Frow e Adrian Payne

Property Description
ISBN: 9781119951865
Publisher: WILEY
Release Date: October of 2011
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781119951865