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Marketing Matrix eBook

How The Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings
language: english
Publisher: TAYLOR & FRANCIS, May of 2013 ‧
79,49€
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Ebook for ADE
Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.

Marketing Matrix

How The Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

Property Description
ISBN: 9781136228926
Publisher: TAYLOR & FRANCIS
Release Date: May of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781136228926