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Marketing Manipulation: A Consumer'S Survival Manual eBook

A Consumer'S Survival Manual

by Kamins Michael Kamins
language: english
Publisher: WORLD SCIENTIFIC PUBLISHING COMPANY, July of 2018 ‧
26,43€
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Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co

Marketing Manipulation: A Consumer'S Survival Manual

A Consumer'S Survival Manual

by Kamins Michael Kamins

Property Description
ISBN: 9789813234727
Publisher: WORLD SCIENTIFIC PUBLISHING COMPANY
Release Date: July of 2018
Language: English
Pages: 252
Format: eBook
Collection: World Scientific-Now Publishers Series In Business
Categories: eBooks in English > Management > Marketing
EAN: 9789813234727
Acessibilidade: Ver características de acessibilidade indicadas pelo editor