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Marketing Due Diligence eBook

Reconnecting Strategy To Share Price

by Keith Ward, Brian Smith e Malcolm McDonald
language: english
Publisher: ELSEVIER SCIENCE, January of 2007 ‧
41,06€
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Ebook for ADE
The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.

Marketing Due Diligence

Reconnecting Strategy To Share Price

by Keith Ward, Brian Smith e Malcolm McDonald

Property Description
ISBN: 9780080469560
Publisher: ELSEVIER SCIENCE
Release Date: January of 2007
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780080469560