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Marketing Communications eBook

Objectives, Strategy, Tactics

by Larry Percy, Lars Bergkvist e John R Rossiter
language: english
Publisher: SAGE PUBLICATIONS, August of 2018 ‧
70,23€
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Ebook for ADE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Marketing Communications

Objectives, Strategy, Tactics

by Larry Percy, Lars Bergkvist e John R Rossiter

Property Description
ISBN: 9781526452160
Publisher: SAGE PUBLICATIONS
Release Date: August of 2018
Language: English
Pages: 584
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781526452160
Acessibilidade: Ver características de acessibilidade indicadas pelo editor