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Marketing Channel Strategy eBook

An Omni-Channel Approach

by Louis W. Stern, Eugene Sivadas, Robert W. Palmatier e Adel I. El-Ansary
language: english
Publisher: TAYLOR & FRANCIS, July of 2019 ‧
119,24€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

Marketing Channel Strategy

An Omni-Channel Approach

by Louis W. Stern, Eugene Sivadas, Robert W. Palmatier e Adel I. El-Ansary

Property Description
ISBN: 9781000649994
Publisher: TAYLOR & FRANCIS
Release Date: July of 2019
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781000649994