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Marketing Challenges In Transition Economies Of Europe, Baltic States And The Cis eBook

by Erdener Kaynak, Lance A Masters e Gopalkrishnan R Iyer
language: english
Publisher: TAYLOR & FRANCIS, April of 2014 ‧
76,84€
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Marketing Challenges In Transition Economies Of Europe, Baltic States And The Cis

by Erdener Kaynak, Lance A Masters e Gopalkrishnan R Iyer

Property Description
ISBN: 9781317789192
Publisher: TAYLOR & FRANCIS
Release Date: April of 2014
Language: English
Format: eBook
Categories: eBooks in English > Politics > Politics in General
eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9781317789192
Acessibilidade: Ver características de acessibilidade indicadas pelo editor