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Marketing Century eBook
How Marketing Drives Business And Shapes Society
language: english
Publisher:
WILEY, March of 2011 ‧
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29,15€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781119974130 |
| Publisher: | WILEY |
| Release Date: | March of 2011 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781119974130 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
ABOUT THE AUTHOR
Jeremy Kourdi
Jeremy Kourdi é escritor e coacher executivo. O seu negócio de escrita, baseado em Londres, fornece serviços para grandes corporações e escolas de negócios. Ao longo da sua carreira tem trabalhado a nível internacional para um grande leque de organizações incluindo o HSBC, Pearsons, Tetra Pack, PwC, London Business School, IMD. Foi vice-presidente do The Economist Group.
(see more)BY THE AUTHOR
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