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Marketing And Finance eBook
Creating Shareholder Value
language: english
Publisher:
WILEY, August of 2013 ‧
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39,74€
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Ebook for ADE
SYNOPSIS
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118748763 |
| Publisher: | WILEY |
| Release Date: | August of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781118748763 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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