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Marketing And American Consumer Culture eBook

A Cultural Studies Analysis

by Arthur Asa Berger
language: english
Publisher: Springer International Publishing, December of 2016 ‧
66,24€
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Marketing And American Consumer Culture

A Cultural Studies Analysis

by Arthur Asa Berger

Property Description
ISBN: 9783319473284
Publisher: Springer International Publishing
Release Date: December of 2016
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Literature, Cultural And Media Studies
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9783319473284

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