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Marketing Accountability Imperative eBook

Driving Superior Returns On Marketing Investments

by Michael Dunn
language: english
Publisher: WILEY, February of 2009 ‧
41,06€
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Helps marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. This book shows how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative.

Marketing Accountability Imperative

Driving Superior Returns On Marketing Investments

by Michael Dunn

Property Description
ISBN: 9780470443811
Publisher: WILEY
Release Date: February of 2009
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470443811
Acessibilidade: Ver características de acessibilidade indicadas pelo editor