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Marketing 3.0 eBook

From Products To Customers To The Human Spirit

by Philip Kotler, Iwan Setiawan e Hermawan Kartajaya
language: english
Publisher: WILEY, March of 2010 ‧
27,83€
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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Marketing 3.0

From Products To Customers To The Human Spirit

by Philip Kotler, Iwan Setiawan e Hermawan Kartajaya

Property Description
ISBN: 9780470609798
Publisher: WILEY
Release Date: March of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470609798
Acessibilidade: Ver características de acessibilidade indicadas pelo editor