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Marketing 3.0 eBook
From Products To Customers To The Human Spirit
language: english
Publisher:
WILEY, March of 2010 ‧
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27,83€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470609798 |
| Publisher: | WILEY |
| Release Date: | March of 2010 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780470609798 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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