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Marketbusters eBook

40 Strategic Moves That Drive Exceptional Business Growth

by Ian C. Macmillan e Rita Gunther McGrath
language: english
Publisher: Harvard Business Review Press, February of 2005 ‧
43,71€
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How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.

Marketbusters

40 Strategic Moves That Drive Exceptional Business Growth

by Ian C. Macmillan e Rita Gunther McGrath

Property Description
ISBN: 9781422171790
Publisher: Harvard Business Review Press
Release Date: February of 2005
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781422171790
Acessibilidade: Ver características de acessibilidade indicadas pelo editor