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Managing Market Relationships eBook
Methodological And Empirical Insights
language: english
Publisher:
TAYLOR & FRANCIS, November of 2017 ‧
see product details
45,04€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781351153300 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | November of 2017 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781351153300 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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