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Managers Guide To Marketing, Advertising, And Publicity eBook

by Barry Callen
language: english
Publisher: McGraw Hill LLC, September of 2009 ‧
25,04€
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Offers readers a comprehensive overview of developing effective marketing, advertising, and publicity campaigns. This title helps readers learn how to brand and position products using the 12 Basic Principles of Marketing Communications.

Managers Guide To Marketing, Advertising, And Publicity

by Barry Callen

Property Description
ISBN: 9780071713467
Publisher: McGraw Hill LLC
Release Date: September of 2009
Language: English
Format: eBook
File Format and Compatibility:
Collection: Briefcase Books Series
Categories: eBooks in English > Parenting > Social Animation and Adult Education
EAN: 9780071713467
Acessibilidade: Ver características de acessibilidade indicadas pelo editor