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Making Of A Name eBook
The Inside Story Of The Brands We Buy
language: english
Publisher:
Oxford University Press, January of 2005 ‧
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26,49€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words".
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780199883400 |
| Publisher: | Oxford University Press |
| Release Date: | January of 2005 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Marketing
eBooks in English > Management > Advertising eBooks in English > Fiction > Linguistics and Philology |
| EAN: | 9780199883400 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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