Capa do artigo M: Marketing Ise
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M: Marketing Ise eBook

by Dhruv Grewal e Michael Levy
language: english
Publisher: MCGRAW-HILL EDUCATION, January of 2022 ‧
52,99€
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M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing.

Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.

M: Marketing Ise

by Dhruv Grewal e Michael Levy

Property Description
ISBN: 9781265747640
Publisher: MCGRAW-HILL EDUCATION
Release Date: January of 2022
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781265747640
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

DHRUV GREWAL

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MICHAEL LEVY

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