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Leading Pharmaceutical Innovation eBook

Trends And Drivers For Growth In The Pharmaceutical Industry

by Gerrit Reepmeyer, Maximilian Von Zedtwitz e Oliver Gassmann
language: english
Publisher: Springer Berlin Heidelberg, February of 2008 ‧
59,61€
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Ebook for ADE
Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.

Leading Pharmaceutical Innovation

Trends And Drivers For Growth In The Pharmaceutical Industry

by Gerrit Reepmeyer, Maximilian Von Zedtwitz e Oliver Gassmann

Property Description
ISBN: 9783540776369
Publisher: Springer Berlin Heidelberg
Release Date: February of 2008
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Business And Economics
Categories: eBooks in English > Management > Management and Organization
EAN: 9783540776369