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Jimmy Carter And The Birth Of The Marathon Media Campaign eBook

by Amber Roessner
language: english
Publisher: LSU Press, May of 2020 ‧
19,86€
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Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

Jimmy Carter And The Birth Of The Marathon Media Campaign

by Amber Roessner

Property Description
ISBN: 9780807173602
Publisher: LSU Press
Release Date: May of 2020
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Media And Public Affairs
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9780807173602

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