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Japanese Advertising Agency eBook

An Anthropology Of Media And Markets

by Brian Moeran
language: english
Publisher: TAYLOR & FRANCIS, September of 2013 ‧
72,86€
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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

Japanese Advertising Agency

An Anthropology Of Media And Markets

by Brian Moeran

Property Description
ISBN: 9781136795404
Publisher: TAYLOR & FRANCIS
Release Date: September of 2013
Language: English
Format: eBook
File Format and Compatibility:
Collection: Consumasian Series
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9781136795404
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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