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International Marketing eBook

Sociopolitical And Behavioral Aspects

by Erdener Kaynak
language: english
Publisher: TAYLOR & FRANCIS, March of 1991 ‧
87,44€
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Ebook for ADE
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

International Marketing

Sociopolitical And Behavioral Aspects

by Erdener Kaynak

Property Description
ISBN: 9781136777646
Publisher: TAYLOR & FRANCIS
Release Date: March of 1991
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781136777646