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International Business Strategy eBook
Rethinking The Foundations Of Global Corporate Success
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, September of 2021 ‧
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67,58€
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Ebook for ADE
SYNOPSIS
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781108851886 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | September of 2021 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781108851886 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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