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Insight Discipline eBook

Crafting New Marketplace Understanding That Makes A Difference

by Liam Fahey
language: english
Publisher: Emerald Publishing Limited, August of 2020 ‧
22,51€
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In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.

This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

Insight Discipline

Crafting New Marketplace Understanding That Makes A Difference

by Liam Fahey

Property Description
ISBN: 9781839827327
Publisher: Emerald Publishing Limited
Release Date: August of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: American Marketing Association
Categories: eBooks in English > Management > Management and Organization
EAN: 9781839827327
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Liam Fahey

Liam Fahey, professor adjunto de gestão estratégica na Babson College e professor visitante de gestão estratégica na Granfield School of Management (Reino Unido), recebeu prémios pelas suas actividades de ensino, pesquisa e em outras áreas profissionais.

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