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Innovation In Marketing eBook

by Susan Bridgewater e Peter Doyle
language: english
Publisher: TAYLOR & FRANCIS, October of 2012 ‧
63,59€
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Ebook for ADE
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

Innovation In Marketing

by Susan Bridgewater e Peter Doyle

Property Description
ISBN: 9781136015212
Publisher: TAYLOR & FRANCIS
Release Date: October of 2012
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781136015212
Acessibilidade: Ver características de acessibilidade indicadas pelo editor