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Influencer'S World eBook

A Behind-The-Scenes Look At Social Media Influencers And Creators

by Caroline Baker e Don Baker
language: english
Publisher: University of Iowa Press, June of 2023 ‧
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What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)

Influencer'S World

A Behind-The-Scenes Look At Social Media Influencers And Creators

by Caroline Baker e Don Baker

Property Description
ISBN: 9781609388966
Publisher: University of Iowa Press
Release Date: June of 2023
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781609388966
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

CAROLINE BAKER

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DON BAKER

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