Capa do artigo Influence Of Values On Consumer Behaviour

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Influence Of Values On Consumer Behaviour eBook

Name: Influence Of Values On Consumer Behaviour
Price: 70.21 EUR
Author: Erik Kostelijk
ISBN: 9781317197089

The Value Compass

by Erik Kostelijk

language: english

Publisher: TAYLOR & FRANCIS, August of 2016 ‧ see product details

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SYNOPSIS

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

DETAILS

Influence Of Values On Consumer Behaviour

The Value Compass

by Erik Kostelijk
Property	Description
ISBN:	9781317197089
Publisher:	TAYLOR & FRANCIS
Release Date:	August of 2016
Language:	English
Format:	eBook
File Format and Compatibility:	PDF para ADE
Categories:	eBooks in English > Social Sciences and Humanities > Psychology
EAN:	9781317197089

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