Capa do artigo Influence Of Values On Consumer Behaviour

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Influence Of Values On Consumer Behaviour eBook

Name: Influence Of Values On Consumer Behaviour
Price: 70.21 EUR
Author: Erik Kostelijk
ISBN: 9781317197072

The Value Compass

by Erik Kostelijk

language: english

Publisher: TAYLOR & FRANCIS, August of 2016 ‧ see product details

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SYNOPSIS

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

DETAILS

Influence Of Values On Consumer Behaviour

The Value Compass

by Erik Kostelijk
Property	Description
ISBN:	9781317197072
Publisher:	TAYLOR & FRANCIS
Release Date:	August of 2016
Language:	English
Format:	eBook
File Format and Compatibility:	ePUB para ADE
Categories:	eBooks in English > Social Sciences and Humanities > Psychology
EAN:	9781317197072
Acessibilidade:	Ver características de acessibilidade indicadas pelo editor

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Características de Acessibilidade

FORMAS DE LER

Ajustes visuais : Não foi disponibilizada qualquer informação sobre a possibilidade de modificar aparência visual do texto e das páginas.

Suporte a leitura não visual : O conteúdo não é é totalmente legível por conversor de texto em voz ou braille dinâmico. São disponibilizadas descrições de texto alternativas para as imagens relevantes para a compreensão do conteúdo.

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NAVEGAÇÃO

Contém índice de conteúdos com links para as secções principais. Contém um índice com links para as entradas referenciadas. Contém navegação estrutural.

INFORMAÇÕES ADICIONAIS

The Influence of Values on Consumer Behaviour The Value Compass is working towards, but does not yet fully meet the AA level of the Web Content Accessibility Guidelines. It is a complex book with images, tables, lists, footnotes, endnotes, references, cross-references, backlinks and hyperlinks. Some images and tables may appear on pages different from the print version. No images have short descriptions. Linked DOIs are provided, but not uniquely identified. In-text citations are linked, howe... Para mais informações sobre a acessibilidade deste produto, entre em contato com o editor: [email protected]. Quebras de página incluídas.