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Industrial Products eBook
A Guide To The International Marketing Economics Model
language: english
Publisher:
TAYLOR & FRANCIS, November of 2012 ‧
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38,41€
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Ebook for ADE
SYNOPSIS
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136585852 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | November of 2012 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781136585852 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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