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Implicative Marketing eBook

For A Sustainable Economy

by Florence Touze
language: english
Publisher: TAYLOR & FRANCIS, March of 2020 ‧
31,79€
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Ebook for ADE
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

Implicative Marketing

For A Sustainable Economy

by Florence Touze

Property Description
ISBN: 9781000070545
Publisher: TAYLOR & FRANCIS
Release Date: March of 2020
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Focus On Business And Management
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781000070545