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Human Brand eBook
How We Relate To People, Products, And Companies
language: english
Publisher:
WILEY, September of 2013 ‧
see product details
29,14€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118758274 |
| Publisher: | WILEY |
| Release Date: | September of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781118758274 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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