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Hegarty On Advertising eBook
language: english
Publisher:
THAMES & HUDSON, June of 2011 ‧
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Ebook for WOOK READER
SYNOPSIS
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780500770733 |
| Publisher: | THAMES & HUDSON |
| Release Date: | June of 2011 |
| Language: | English |
| Pages: | 224 |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Advertising
|
| EAN: | 9780500770733 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
ABOUT THE AUTHOR
John Hegarty
Sir John Hegarty é um dos criativos mais respeitados internacionalmente. Foi um dos fundadores da Bartle Bogle Hegarty (BBH), uma das agências publicitárias mais premiadas do mundo. Ao longo da sua carreira de mais de seis décadas foi distinguido com vários prémios, incluindo o primeiro Leão São Marcos, atribuído pela organização de Cannes para distinguir contribuições extraordinárias à criatividade.
(see more)BY THE AUTHOR
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