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Handbook Of Quality-Of-Life Research eBook

An Ethical Marketing Perspective

by M. Joseph Sirgy
language: english
Publisher: SPRINGER NETHERLANDS, April of 2013 ‧
264,34€
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Ebook for ADE
Provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. This handbook covers theoretical, philosophical, and measurement issues in QOL research.

Handbook Of Quality-Of-Life Research

An Ethical Marketing Perspective

by M. Joseph Sirgy

Property Description
ISBN: 9789401598378
Publisher: SPRINGER NETHERLANDS
Release Date: April of 2013
Language: English
Pages: 458
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Social Indicators Research Series
Categories: eBooks in English > Management > Marketing
eBooks in English > Medicine > General Medicine
EAN: 9789401598378

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