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Handbook Of International Advertising Research eBook

language: english
Publisher: WILEY, January of 2014 ‧
201,33€
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Ebook for ADE
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

Handbook Of International Advertising Research

Property Description
ISBN: 9781118378496
Publisher: WILEY
Release Date: January of 2014
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Handbooks In Communication And Media
Categories: eBooks in English > Social Sciences and Humanities > Others
EAN: 9781118378496