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Growing Brands Through Sponsorship eBook
An Empirical Investigation Of Brand Image Transfer In A Sponsorship Alliance
language: english
Publisher:
Springer Fachmedien Wiesbaden, November of 2014 ‧
see product details
59,61€
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
� Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783658072506 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Release Date: | November of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Strategie, Marketing Und Informationsmanagement |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9783658072506 |
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