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Growing Brands Through Sponsorship eBook
An Empirical Investigation Of Brand Image Transfer In A Sponsorship Alliance
language: english
Publisher:
Springer Fachmedien Wiesbaden, November of 2014 ‧
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59,61€
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Ebook for ADE
SYNOPSIS
� Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
DETeBook com proteção para wookreaderILS
| Property | Description |
|---|---|
| ISBN: | 9783658072506 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Release Date: | November of 2014 |
| Language: | English |
| Format: | eBook |
| Collection: | Strategie, Marketing Und Informationsmanagement |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9783658072506 |
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